7 Reasons Why Mobile Marketing Is Effective

1. Most of your prospects currently own mobile devices. If they don’t, they will. Your message can reach these individuals no matter where they may be. There is no need for them to be at a computer, as their phones serve as computers! Ignoring this one simple truth can cost you an absolute fortune.
2. How big is your scope of potential customers? How’s this for a figure: 4,000,000,000 people currently have mobile plans. That is four billion men, women, and kids from all walks of life interested in just about anything a person could be interested in!
3. These people are super accessible. Most people always have their phones nearby. At least 90% of the time, these individuals are able to answer their phones whenever it rings or buzzes. Using text advertising, you will have phenomenon open and view rates, leading to more leads, sales, and long-term customers.
4. In the United States alone, an average of 3 hours per day are spent online… from mobile devices! This gives you an incredible opportunity to brand yourself and your business.
5. This technology is really still in its very infant stages, and its number of users is expected to double from 500 million in 2009 to over a billion before 2014. This gives you a great opportunity to jump on board now and reap huge rewards as this growth commences!
6. Get this. In less than 3 short years, more people will be accessing the web via mobile devices than via laptop computers. This presents you with tremendous leverage, and now is the time to take advantage!
7. 1/3 of all Facebook users are accessing the social media giant by way of mobile devices. This is a whopping 200 million users! It is also said that these users are more than twice as active as computer users.
All of this leads to just one conclusion. The time to go mobile with your marketing efforts is now. Start mobile app promotion and grab all the subscribers and customers you can over the course of the next 4 or 5 years, before the market becomes saturated and you are left fighting for the scraps.

Why Use Mobile Coupons in Your Business?

Everyone loves a nice discount. And we all certainly love a good freebie from time to time. For this reason, businesses can really take advantage of some good relationship building opportunities with their prospects and customers by simply giving people what they want. Good deals and free stuff bring them in. Unfortunately, your everyday paper coupon promos can end up costing you a pretty penny in print and material costs.
However, extending “digital” coupons to your prospects via mobile marketing can be an incredibly lucrative endeavor. In fact, not only is the redemption rate of SMS coupons far higher than that of traditional newspaper coupons, but there is also significantly less overhead involved, leading to greater profits and a larger overall advertising budget.

Almost all of us have a mobile device. For the vast majority, this will be in the form of a cell phone. And because SMS text message marketing delivers your message directly to the customer no matter where they happen to be, it is virtually guaranteed that your message is going to be seen within just a few short minutes of you sending it. And when it’s a coupon that you’re presenting to your prospect, your chances of making a conversion and putting some money in your pocket are absolutely outstanding.
This is actually considered as a great icebreaker between you and your prospects, as again, we all love to be presented with an extraordinary deal. When you deliver a coupon to your readers, not only are they going to be excited about the prospect of saving some money on whatever it is they want, but they may very well feel just the slightest bit of gratitude toward you for sending them such a great offer. This is relationship building at its finest, as you instill trust in your customers while simultaneously fattening your bank account.
Without a doubt, the reason why SMS coupons are so much more likely to be redeemed and result in a sale is that they are easier to redeem. There is no clipping required. No special trip to a particular store must transpire. All they need to do is push a button or touch a screen and the magic happens in an instant!
In addition, this can have a huge, positive viral effect for you. This is true mainly because if someone receives an unbelievable deal via text message, there is nothing to stop that person from forwarding that very same text message to all their friends. And those friends may have other people who will be interested, and so on. There will be a natural buzz and excitement that will get your coupon seen by far more people than only those to whom you initially sent the message

Marketing Trends: Go Mobile!

Everyone is aware that one of the most effective ways to push content to consumers is through the Internet. However, mobile marketing allows you to be even more interactive with your prospects and customers. Think about the number of people who feel like a chicken running around with its head cut-off if they lose their cell phones. That’s why mobile marketing allows you to reach maximum number of people, and people from practically any targeted audience Mobile marketing consists of several different methods of advertising such as:

1.  Mobile Sites Marketing
   Advertising sites, designed for mobile phones is important for your mobile marketing. Internet websites don’t look good on most phones displays That’s why many companies create mobile versions of their sites.
2. Marketing Apps
   More and more apps are developed every dayJust think about the fact: during 2012 the number of apps in the app store has grown from 500000 to 700000 apps. And if you will count other mobile platforms, the numbers will be even bigger. That’s why you should now pay even more attention to App Store marketing and appearing in the top of your targeted category. 
3. Mobilization of Business Websites
   Mobilization involves making website developed for pc ideal for mobile devices, that have far smaller screens. One of the biggest problems with traditional websites is that they require much scrolling when browsed on mobile devices. It creates a bad user experience and can lead to To, firstly leave your site without buying anything. Secondly, to leave and look for other site, that will be easier to use on mobile device. Mobilizing your website means making all important features available for users on the first screen.
4.  SMS Advertisement
   This involves advertising to your target marketing through text messages. SMS marketing enables you to reach a big number of mobile users at once Not only that, but through the use of short codes, you can also receive messages from mobile users. MMS is similar to SMS but involves more than simple text messages. It involves more advanced media methods such as sending pictures, video, and audio using mobile devices. 
5. QR Codes Promotion
   QR codes are 2 dimensional bar codes that are used to transfer information through barcode readers that can be found on most mobile devices. Anyone with a camera phone (some may require a bar-code reader) can scan a business QR code and one of several things can happen: Firstly, they will be taken to their website. Secondly, They will be sent a coupon or discount. Also, your business contact information will be instantly stored on their phone. Plus, there are many other options of what can happen once they scan the code the choice is yours.